The new version of the site, which has justĀ emerged from private beta testing, allows real estate agent members to feed property listings information to the site and “basically use it as a calling card of existing and previous inventory,” said Brian Columbus, founder and CEO of HomePerks LLC, based in Oak Brook, Ill.
The site also has added business networking components, and allows users to connect with other professionals. “In some ways it is similar to Facebook but more business-related,” Columbus said.
Sabrina Simpson, a Realtor for Prudential California Realty in Moorpark, Calif., said she decided to sign up for a HomePerks membership and she has invited other agents from her office. “I personally like the program. I think it has a lot of potential,” she said, noting that she can use the rewards as an incentive for visitors to open houses, and as an incentive for other agents to refer business to her.
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